Dynamic History
Experienced
Out of the Box Thinking
Organized
Top Quality
Flexible
Hello. I’m Nathan Lawson, A creative professional located In Winston Salem, NC. Take a look around & reach out today!
CAREER SUMMARY
Excels with 15+ years implementing various creative concepts involving brand development and management, executing marketing strategies and identity evolution, through the use of creative and multimedia tools and departments in both office and remote settings.
DOWNLOAD RESUME
Over
15+ Years of Experience
Time is key for gathering knowledge on how to implement a design. I have built a career with time-tested processes demonstrating success.
FAVORITE QUOTE
“I think with my hands”
Maya Lin – Designer of the Vietnam Veterans Memorial
EXPERIENCE
SPOTLIGHT
The Salvation Army of Greensboro
Marketing & Public Relations
| 2018 – Present |
• Provide strategic development and implementation of the organization’s marketing and public relation strategies for both internal and external audiences
• Create campaign materials, digital, print, e-mail, etc. including but not limited to events, departments, or seasonal opportunities
• Launched multiple new events
• Create Marketing Plans for localized events and campaigns
• Manage public relations communication including local news affiliates and press releases
• Coordinate/Create development and implementation of print and digital marketing collateral
• Set goals, develop content/launches, and evaluate results to ensure organizational needs and objectives are met
• Monitored local KPIs to create and adjust funnels
Chris Cox Horsemanship
MultiMedia Consultant
| 04/2018 – 05/2018 |
• Developed successful content management and archiving structures that increased efficiency by 120%
• Review/assist filming/editing for productions of the television show Chris Cox Horsemanship• Consulted on filming schedules
• Worked & developed ads along with revisions for social and website platforms
On The Edge Brands
Multimedia Manager
| 2011 – 2017 |
• Directed and managed all photography & videography assets for all companies and brands
• Successfully lead creative teams to develop unique content that included launching new products and shows which generated millions of new views with tens of thousands of new subscribers on multiple social channels
• Developed/lead strategic marketing campaigns for unique items through numerous departments
• Researched ROI and KPI along with other matrices related to content marketing activities
First Baptist Church Richmond Hill
Creative Director
| 2006 – 2009 |
– Created and managed an internal ad agency responsible for all communication through out the church
– Managed multiple projects concurrently spanning numerous departments