Dynamic History
Experienced
Out of the Box Thinking
Organized
Top Quality
Flexible
Hello. I’m Nathan Lawson, A creative professional located In Winston Salem, NC. Take a look around & reach out today!
CAREER SUMMARY
Over the past 20 years, I have consistently demonstrated strong leadership skills and a commitment to excellence in implementing a wide range of creative media solutions. My expertise spans logo and brand development, web and print design, video streaming production, and photography, all of which I approach with a blend of innovation and strategic thinking. I have successfully led multiple departments simultaneously, ensuring collaboration and alignment toward shared goals while maintaining high standards of quality and creativity.
By taking ownership of complex projects from their initial concept through to final delivery, I have cultivated an ability to navigate challenges, streamline processes, and inspire teams to achieve outstanding results. My leadership has been instrumental in fostering environments that encourage creativity, accountability, and a results-driven mindset.
Over
20 Years of Experience
Time is key for gathering knowledge on how to implement a design. I have built a career with time-tested processes demonstrating success.
FAVORITE QUOTE
“I think with my hands”
Maya Lin – Designer of the Vietnam Veterans Memorial
EXPERIENCE
SPOTLIGHT
The Salvation Army of Greensboro
Director of Marketing and Development
| 2024 – Present |
• Develop and implement marketing and fundraising strategies that align with the organization’s mission, increasing community awareness, donor engagement, and program participation. Oversee initiatives that expand the nonprofit’s reach and impact within the community.
• Lead a team of staff and volunteers, fostering collaboration across departments such as development, communications, and program communication. Mentor team members, cultivate partnerships, and inspire a shared commitment to the organization’s goals.
• Analyze donor trends, campaign outcomes, and community needs to refine strategies that maximize resources and impact. Manage budgets responsibly while ensuring effective storytelling and engagement across all outreach channels to secure funding and support.
• Build and maintain relationships with key stakeholders, including donors, community leaders, and partner organizations, to strengthen support and advance the nonprofit’s mission.
The Salvation Army of Greensboro
Marketing & Public Relations
| 2018 – 2023 |
• Lead the strategic development and implementation of marketing and public relations strategies, targeting both internal and external audiences, to effectively promote the organization’s mission, events, and initiatives.
• Oversee the creation and execution of campaign materials, including digital, print, and email content, to support events, department promotions, and seasonal opportunities, ensuring alignment with organizational goals.
• Manage public relations communications, including press releases and interactions with local news affiliates, while coordinating the development and distribution of print and digital marketing collateral to enhance the organization’s visibility.
• Set clear goals, develop targeted content, and evaluate marketing and PR campaigns to ensure alignment with organizational objectives, adjusting strategies based on performance metrics and local KPIs to optimize outcomes.
Chris Cox Horsemanship
MultiMedia Consultant
| 04/2018 – 05/2018 |
• Developed and implemented highly efficient content management and archiving systems, improving workflow processes and increasing operational efficiency by 120%, ensuring easy access and organization of multimedia assets.
• Reviewed and provided creative direction for filming and editing of the television show *Chris Cox Horsemanship*, ensuring high-quality production standards and alignment with the show’s vision.
• Provided strategic consultation on filming schedules, optimizing time and resources to enhance production timelines and ensure smooth operations throughout filming phases.
• Collaborated in the creation and refinement of advertisements, providing feedback and revisions for social media and website platforms to ensure cohesive messaging and effective audience engagement.
On The Edge Brands
Multimedia Manager
| 2011 – 2017 |
• Directed and managed all photography and videography assets across multiple brands, ensuring consistency and quality in visual storytelling.
• Successfully led creative teams to produce engaging content, launching new products and shows that generated millions of views and attracted tens of thousands of new subscribers across social media platforms.
• Developed and executed strategic marketing campaigns for unique products, collaborating across departments to maximize impact and reach.
• Conducted in-depth analysis of ROI, KPIs, and other metrics to optimize content marketing strategies and drive measurable results.